Contests
CREATIVE
F. FILM
F1 TV
F2 ONLINE
Entry fee for one entry:
|
I stage from 12.01.2016 to 29.01.2016 |
II stage from 30.01.2016 to 29.02.2016 |
III stage from 01.03.2016 to 28.03.2016 |
|
90 EUR 100 USD |
100 EUR 110 USD |
110 EUR 120 USD |
This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR of RF exchange rate), U.S. dollars, euros (cross-rate).
Discounts:
|
3 or more works from the same series |
10 or more works from one agency |
20 or more works from one agency |
|
20% |
10% |
15% |
Discounts get summed up, but can’t exceed 20%.
For participation in the contest it is required:
- to register on the website
- on your personal ACCOUNT to upload a video file as a Youtube link, resolution 720 p, 16*9, h.264, data stream from 1 mb/sec; to provide the description of the entry in corresponding fields
- after successful passage of this 2 stages and approval by a moderator, the entry will be published on the website
- to commit the payment
IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English!
Correctly uploaded entry displayes on the website after moderator’s approval within 3 days after uploading.
Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2015 and April 8, 2016 except for the entries that participated in White Square.
P. PRESS
P1 PRESS
Entry fee for one entry:
|
I stage from 12.01.2016 to 29.01.2016 |
II stage from 30.01.2016 to 29.02.2016 |
III stage from 01.03.2016 to 28.03.2016 |
|
90 EUR 100 USD |
100 EUR 110 USD |
110 EUR 120 USD |
This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).
Discounts:
|
3 or more works from the same series |
10 or more works from one agency |
20 or more works from one agency |
|
20% |
10% |
15% |
Discounts get summed up, but can’t exceed 20%.
For participation in the contest it is required:
- to register on the website
- on your personal ACCOUNT to upload the entry as a *jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 100 Mb, to provide the description of the entry in corresponding fields
- after successful passage of this 2 stages and approval by a moderator, the entry will be published on the website
- to commit the payment
In case the size of the file exceeds 100 Mb it can be uploaded to FTP server or to the file sharing. To access the FTP-server please contact us via konkurs@adfest.by.
IMPORTANT! If the entry is not performed in Belarusian, Russian or English, English translation is obligatory. For entries performed in Russian or Belarusian the author’s translation of the slogan is in the interest of the participant. English translation can be provided in the description of idea during the registration of entry in the corresponding field, or placed on the layout.
Correctly uploaded entry displayes on the website after moderator’s approval within 3 days after uploading.
Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2015 and April 8, 2016 except for the entries that participated in White Square.
R. RADIO
R1 RADIO
Entry fee for one entry:
|
I stage from 12.01.2016 to 29.01.2016 |
II stage from 30.01.2016 to 29.02.2016 |
III stage from 01.03.2016 to 28.03.2016 |
|
90 EUR 100 USD |
100 EUR 110 USD |
110 EUR 120 USD |
This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).
Discounts:
|
3 or more works from the same series |
10 or more works from one agency |
20 or more works from one agency |
|
20% |
10% |
15% |
Discounts get summed up, but can’t exceed 20%.
For participation in the contest it is required:
- to register on the website
- on your personal ACCOUNT to upload MP3 format file, 48 kHz, 192 kbps, to provide the description of the entry in corresponding fields
- after successful passage of this 2 stages and approval by a moderator, the entry will be published on the website
- to commit the payment
IMPORTANT! If the entry is not performed in English the English translation is obligatory. English translation can be provided in the description of idea during the registration of entry in the corresponding field.
Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2015 and April 8, 2016 except for the entries that participated in White Square.
O. OUTDOOR
O1 OUTDOOR
Entry fee for one entry:
|
I stage from 12.01.2016 to 29.01.2016 |
II stage from 30.01.2016 to 29.02.2016 |
III stage from 01.03.2016 to 28.03.2016 |
|
90 EUR 100 USD |
100 EUR 110 USD |
110 EUR 120 USD |
This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).
Discounts:
|
3 or more works from the same series |
10 or more works from one agency |
20 or more works from one agency |
|
20% |
10% |
15% |
Discounts get summed up, but can’t exceed 20%.
For participation in the contest it is required:
- to register on the website
- on your personal ACCOUNT to upload the entry as a *jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 100 Mb, to provide the description of the entry in corresponding fields.
- after successful passage of this 2 stages and approval by a moderator, the entry will be published on the website
- to commit the payment
In case the size of the file exceeds 100 Mb it can be uploaded to FTP server or to the file sharing. To access the FTP-server please contact us via konkurs@adfest.by.
IMPORTANT! If the entry is not performed in Belarusian, Russian or English, English translation is obligatory. For entries performed in Russian or Belarusian the author’s translation of the slogan is in the interest of the participant. English translation can be provided in the description of idea during the registration of entry in the corresponding field, or placed on the layout.
Entries eligible to participate in the VIIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2015 and April 8, 2016 except for the entries that participated in White Square.
BRANDING
B. BRAND & CORPORATE IDENTITY
B1 SIGN / LOGO
B2 SMALL-SCALE CORPORATE IDENTITY
B3 CORPORATE IDENTITY, BRANDBOOK
B4 CALENDAR
B5 LEAFLET, POSTER, POSTCARD
B6 MULTI-PAGE EDITIONS
B7 PROMO SOUVENIRS AND BUSINESS GIFTS
В8 INDOOR DESIGN, POS-MATERIALS
В9 OUTDOOR DESIGN, DESIGN OF EXHIBITION STANDS AND ADVERTISING CONSTRUCTIONS
B10 DESIGN OF WEBSITES, CORPORATE PORTALS, ONLINE DIGITAL DESIGN, DESIGN OF MASS MEDIA
B11 DESIGN OF MOBILE APPS AND GAMES
B12 DESIGN OF VIRTUAL PROMO TOOLS
B13 INNOVATIVE BRAND DESIGN
Entry fee for one entry:
|
I stage from 12.01.2016 to 29.01.2016 |
II stage from 30.01.2016 to 29.02.2016 |
III stage from 01.03.2016 to 28.03.2016 |
|
90 EUR 100 USD |
100 EUR 110 USD |
110 EUR 120 USD |
This cost adds +20% VAT 20%. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).
Discounts:
|
3 or more works from the same series |
10 or more works from one agency |
20 or more works from one agency |
|
20% |
10% |
15% |
Discounts get summed up, but can’t exceed 20%.
For participation in the contest it is required:
- to register on the website
- on your personal ACCOUNT to upload the entry as a *jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 100 Mb, to provide the description of the entry in corresponding fields.
- after successful passage of this 2 stages and approval by a moderator, the entry will be published on the website
- to commit the payment
In case the size of the file exceeds 100 Mb it can be uploaded to FTP server or to the file sharing. To access the FTP-server please contact us via konkurs@adfest.by..
IMPORTANT! If the entry is not performed in Belarusian, Russian or English, English translation is obligatory. For entries performed in Russian or Belarusian the author’s translation of the slogan is in the interest of the participant. English translation can be provided in the description of idea during the registration of entry in the corresponding field, or placed on the layout.
Correctly uploaded entry displayes on the website after moderator’s approval within 3 days after uploading.
Optionally for B4, B5, B6, B7, B8 nominations originals of the entries can be provided in one or two copes via mail or by delivery services to the following address: Minsk, 220073, Kalvariyskaya st., 25, office 602 (contact person - Sergey Savchuk, mobile +37529 627 69 37).
Optionally the participant can provide the originals of POS-materials.
Entries eligible to participate in the VIIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2015 and April 8, 2016 except for the entries that participated in White Square.
L. LABEL/PACKAGING
L1 LABEL / PACKAGING OF FOODSTUFFS
L2 LABEL / PACKAGING OF NON-FOOD PRODUCTS
L3 INNOVATIVE, NON-STANDARD LABEL / PACKAGING
Entry fee for one entry:
|
I stage from 12.01.2016 to 29.01.2016 |
II stage from 30.01.2016 to 29.02.2016 |
III stage from 01.03.2016 to 28.03.2016 |
|
90 EUR 100 USD |
100 EUR 110 USD |
110 EUR 120 USD |
This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).
Discounts:
|
3 or more works from the same series |
10 or more works from one agency |
20 or more works from one agency |
|
20% |
10% |
15% |
Discounts get summed up, but can’t exceed 20%.
For participation in the contest it is required:
- to register on the website
- on your personal ACCOUNT to upload the entry as a *jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 100 Mb, to provide the description of the entry in corresponding fields.
- after successful passage of this 2 stages and approval by a moderator, the entry will be published on the website
- to commit the payment
In case the size of the file exceeds 100 Mb it can be uploaded to FTP server or to the file sharing. To access the FTP-server please contact us via konkurs@adfest.by.
For the detailed review of the entry optionally the originals of the entries can be provided in one or two copes via mail or by delivery services to the following address: Minsk, 220073, Kalvariyskaya st., 25, office 602 (contact person - Sergey Savchuk, mobile +37529 627 69 37).
IMPORTANT! If the entry is not performed in Belarusian, Russian or English, English translation is obligatory. For entries performed in Russian or Belarusian the author’s translation of the slogan is in the interest of the participant. English translation can be provided in the description of idea during the registration of entry in the corresponding field, or placed on the layout.
Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2015 and April 8, 2016 except for the entries that participated in White Square.
MARKETING
A. PROMO & ACTIVATIONS
A1 BEST USE OF PROMO&ACTIVATIONS
actions on stimulation of sales, trade marketing, event-marketing, event-activities and sponsorship of events, celebrations, conferences, ambient etc.
A2 PROMO CAMPAIGNS
A3 DIGITAL & SOCIAL
A4 PROMO&ACTIVATIONS STRATEGY
A5 INTERGRATED PROMO CAMPAIGNS
A6 LOW-BUDGET PROJECTS
A7 SOCIALLY-ORIENTED PROJECTS
Entry fee for one entry:
|
I stage from 12.01.2016 to 29.01.2016 |
II stage from 30.01.2016 to 29.02.2016 |
III stage from 01.03.2016 to 28.03.2016 |
|
130 EUR 140 USD |
138 EUR 150 USD |
148 EUR 160 USD |
This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).
Discounts:
|
3 or more works from the same series |
10 or more works from one agency |
20 or more works from one agency |
|
20% |
10% |
15% |
Discounts get summed up, but can’t exceed 20%.
For participation in the contest it is required:
- to register on the website
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields
- to upload the Presentation board of the project
- after successful passage of this 2 stages and approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading
- to commit the payment
IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!
The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics.
Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2015 and April 8, 2016 except for the entries that participated in White Square .
C. PR
C1 BEST USE OF PR
C2 PR CAMPAIGNS
C3 DIGITAL & SOCIAL
C4 PR STRATEGIES
C5 INTEGRATED PR CAMPAIGNS
Entry fee for one entry:
|
I stage from 12.01.2016 to 29.01.2016 |
II stage from 30.01.2016 to 29.02.2016 |
III stage from 01.03.2016 to 28.03.2016 |
|
130 EUR 140 USD |
138 EUR 150 USD |
148 EUR 160 USD |
This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).
Discounts:
|
3 or more works from the same series |
10 or more works from one agency |
20 or more works from one agency |
|
20% |
10% |
15% |
Discounts get summed up, but can’t exceed 20%.
For participation in the contest it is required:
- to register on the website
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields
- to upload the Presentation board of the project
- after successful passage of this 2 stages and approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading
- to commit the payment
IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!
The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics.
Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2015 and April 8, 2016 except for the entries that participated in White Square.
H. DIRECT
H1 BEST USE OF DM TOOLS
H2 DM PROJECTS / CAMPAIGNS
H3 DIGITAL & SOCIAL
H4 DM STRATEGIES
H5 INTEGRATED DM CAMPAIGNS
Entry fee for one entry:
|
I stage from 12.01.2016 to 29.01.2016 |
II stage from 30.01.2016 to 29.02.2016 |
III stage from 01.03.2016 to 28.03.2016 |
|
130 EUR 140 USD |
138 EUR 150 USD |
148 EUR 160 USD |
This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).
Discounts:
|
3 or more works from the same series |
10 or more works from one agency |
20 or more works from one agency |
|
20% |
10% |
15% |
Discounts get summed up, but can’t exceed 20%.
For participation in the contest it is required:
- to register on the website
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields
- to upload the Presentation board of the project
- after successful passage of this 2 stages and approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading
- to commit the payment
IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!
The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics.
Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2015 and April 8, 2016 except for the entries that participated in White Square.
M. MEDIA PROJECTS
M1 BEST USE OF MEDIA
M2 MEDIA SOLUTIONS / PROJECTS
M3 DIGITAL & SOCIAL
M4 MEDIA STRATEGIES
M5 INTEGRATED MEDIA SOLUTIONS
M6 GUERRILLA MARKETING
M7 NEW AND AMBIENT MEDIA
Entry fee for one entry:
|
I stage from 12.01.2016 to 29.01.2016 |
II stage from 30.01.2016 to 29.02.2016 |
III stage from 01.03.2016 to 28.03.2016 |
|
130 EUR 140 USD |
138 EUR 150 USD |
148 EUR 160 USD |
This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).
Discounts:
|
3 or more works from the same series |
10 or more works from one agency |
20 or more works from one agency |
|
20% |
10% |
15% |
Discounts get summed up, but can’t exceed 20%.
For participation in the contest it is required:
- to register on the website
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields
- to upload the Presentation board of the project
- after successful passage of this 2 stages and approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading
- to commit the payment
IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!
The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics.
Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2015 and April 8, 2016 except for the entries that participated in White Square.
K. INTEGRATED CAMPAIGNS
K1 SINGLE-CHANNEL COMMUNICATION CAMPAIGNS
K2 MULTI-CHANNEL COMMUNICATION CAMPAIGNS
K3 SOCIAL MEDIA CAMPAIGNS
K4 ADVERTISING CAMPAIGNS WITH THE USE OF DIGITAL
K5 VIRAL CAMPAIGNS
K6 LOW-BUDGET CAMPAIGNS
K7 CAMPAIGNS LAUNCHING BRAND/PRODUCT ON MARKET
K8 IMAGE CAMPAIGNS
K9 SOCIALLY-ORIENTED PROJECTS, CHARITY, NON-PROFIT PROJECTS
Entry fee for one entry:
|
I stage from 12.01.2016 to 29.01.2016 |
II stage from 30.01.2016 to 29.02.2016 |
III stage from 01.03.2016 to 28.03.2016 |
|
140 USD |
150 USD |
160 USD |
This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).
Discounts:
|
3 or more works from the same series |
10 or more works from one agency |
20 or more works from one agency |
|
20% |
10% |
15% |
Discounts get summed up, but can’t exceed 20%.
For participation in the contest it is required:
- to register on the website
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields
- to upload the Presentation board of the project
- after successful passage of this 2 stages and approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading
- to commit the payment
IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!
The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics.
Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2015 and April 8, 2016 except for the entries that participated in White Square.
E. MARKETING EFFECTIVENESS
E1 BTL PROJECTS
E2 DM PROJECTS
E3 PR PROJECTS
E4 MEDIA PROJECTS
E5 INTEGRATED CAMPAIGNS
E6 ONLINE CAMPAIGNS
E7 SOCIAL MEDIA CAMPAIGNS
Entry fee for one competitive work:
|
I stage from 12.01.2016 to 29.01.2016 |
II stage from 30.01.2016 to 29.02.2016 |
III stage from 01.03.2016 to 28.03.2016 |
|
130 EUR 140 USD |
138 EUR 150 USD |
148 EUR 160 USD |
This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).
Discounts:
|
3 or more works from the same series |
10 or more works from one agency |
20 or more works from one agency |
|
20% |
10% |
15% |
Discounts get summed up, but can’t exceed 20%.
For participation in the contest it is required:
- to register on the website
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields
- to upload the Presentation board of the project
- after successful passage of this 2 stages and approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading
- to commit the payment
IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!
The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics.
Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2015 and April 8, 2016 except for the entries that participated in White Square.
The project presentation should contain:
- Market analysis (expert analysis of the participant or report of the research company)
- Description of marketing problems behind the campaign and strategy of their solving
- Creative materials: TV advertising, print, Internet, outdoor advertising, radio advertising etc.
- Proves of the results of the effectiveness of the projects
Defining of the contest winners
Jury evaluate each of 5 elements of the project:
- Market analysis (quality of its analysis)
- Marketing problem (the complexity of the initial situation on the market, position of the applicant on it)
- Strategy (usage of non-standard marketing solutions, clarity of defining of contribution of marketing strategy into achieved result, professional usage of marketing tools)
- Creative (matching of creative component to strategic goals)
- Effectiveness (ratio: initial sales – achieved sales level/spent marketing budget)
Total score for first 4 elements (market analysis, marketing problem, strategy, creative) builds 60% of the final score.
Prove of the results build another 40% of the final score.
Based on jury protocols average score of the project is calculated. Max and min scores are not considered.
Contest awards
Prize winner are defined depending on average score of jury members.
All entries are evaluated by 100 points scale (0 – ineffective, 100 – very effective). Average scores of the jury equal the following results: more than 80 points – 1st place, 75-80 points – 2nd place, 65-74 – 3rd place.
I. INNOVATIONS
I1 INNOVATIONS
Entry fee for one entry:
|
I stage from 12.01.2016 to 29.01.2016 |
II stage from 30.01.2016 to 29.02.2016 |
III stage from 01.03.2016 to 28.04.2016 |
|
130 EUR 140 USD |
138 EUR 150 USD |
148 EUR 160 USD |
This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).
Discounts:
|
3 or more works from the same series |
10 or more works from one agency |
20 or more works from one agency |
|
20% |
10% |
15% |
Discounts get summed up, but can’t exceed 20%.
For participation in the contest it is required:
- to register on the website
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields
- to upload the Presentation board of the project
- after successful passage of this 2 stages and approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading
- to commit the payment
IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!
The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics.
Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2015 and April 8, 2016 except for the entries that participated in White Square.
DIGITAL
D. DIGITAL
D1 COMMERCIAL WEBSITES
D2 NON-COMMERCIAL WEBSITES
D3 INFORMATION AND SERVICE RESOURCES AND PORTALS
D4 WEB BANNERS
D5 VIRTUAL PROMO TOOLS
D6 ONLINE GAMES / BRANDED GAMES
D7 ONLINE VIDEO
D8 DIGITAL CAMPAIGNS USING 1-2 TOOLS
Including contextual advertising, attracting celebrities, bloggers, crowdsourcing, community building etc.
D9 SOCIAL MEDIA CAMPAIGNS
D10 VIRAL CAMPAIGNS
D11 INTEGRATED DIGITAL CAMPAIGNS
D12 OTHER INTERACTIVE COMMUNICATION TOOLS
Entry fee for one entry:
|
I stage from 12.01.2016 to 29.01.2016 |
II stage from 30.01.2016 to 29.02.2016 |
III stage from 01.03.2016 to 28.04.2016 |
|
90 EUR 100 USD |
100 EUR 110 USD |
110 EUR 120 USD |
This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).
Discounts:
|
3 or more works from the same series |
10 or more works from one agency |
20 or more works from one agency |
|
20% |
10% |
15% |
Discounts get summed up, but can’t exceed 20%.
For participation in the contest it is required:
- to register on the website
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields
- to upload the Presentation board of the project
- after successful passage of this 2 stages and approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading
- to commit the payment
IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!
The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics.
Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2015 and April 8, 2016 except for the entries that participated in White Square.
G. MOBILE
G1 MOBILE WEBSITES
G2 MOBILE APPS
G3 MOBILE GAMES
G4 MOBILE ONLINE CAMPAIGNS
G5 SOCIAL MEDIA CAMPAIGNS
G6 VIRAL CAMPAIGNS
G7 ONLINE VIDEO
G8 MOBILE MESSAGING
Entry fee for one entry:
|
I stage from 12.01.2016 to 29.01.2016 |
II stage from 30.01.2016 to 29.02.2016 |
III stage from 01.03.2016 to 28.04.2016 |
|
90 EUR 100 USD |
100 EUR 110 USD |
110 EUR 120 USD |
This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).
Discounts:
|
3 or more works from the same series |
10 or more works from one agency |
20 or more works from one agency |
|
20% |
10% |
15% |
Discounts get summed up, but can’t exceed 20%.
For participation in the contest it is required:
- to register on the website
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields
- to upload the Presentation board of the project
- after successful passage of this 2 stages and approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading
- to commit the payment
IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!
The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics.
Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2015 and April 8, 2016 except for the entries that participated in White Square.
SOCIAL ADVERTISING
S1 PRINT
S2 VIDEO
S3 RADIO
S4 SOCIALLY-ORIENTED PROJECTS
The cost of one contest entry (for non-residents of the Republic of Belarus). For residents of the Republic of Belarus participation is free.
Entry fee for one entry:
|
I stage from 12.01.2016 to 29.01.2016 |
II stage from 30.01.2016 to 29.02.2016 |
III stage from 01.03.2016 to 28.03.2016 |
|
90 EUR 100 USD |
100 EUR 110 USD |
110 EUR 120 USD |
This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).
Discounts:
|
3 or more works from the same series |
10 or more works from one agency |
20 or more works from one agency |
|
20% |
10% |
15% |
Discounts get summed up, but can’t exceed 20%.
For participation in the contest it is required:
- to register on the website
- on your personal ACCOUNT to upload the entry as a:
-*jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels (for print)
-Video format as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec (for videos)
-MP3, 48 kHz, 192 kbps (for radio advertising)
-PowerPoint, PDF, the number of slides not more than 20 or video format as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec (for social projects)
The size should be not more than 100 Mb. The description of entry should be provided in corresponding fields.
- to upload the Presentation board (for social project)
- after successful passage of this 2 stages and approval by a moderator, the entry will be published on the website
- to commit the payment
In case the size of the file exceeds 100 Mb it can be uploaded to FTP server. Username and password will be provided by the Directorate of the Festival upon your request to konkurs@adfest.by. On server create a folder with the name of your agency and upload the files naming these in accordance with the completed online application.
IMPORTANT! If the entry is not performed in Belarusian, Russian or English, English translation is obligatory. For entries performed in Russian or Belarusian the author’s translation of the slogan is in the interest of the participant. English translation can be provided in the description of idea during the registration of entry in the corresponding field, or placed in the video or presentation in form of subtitles.
Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2015 and April 8, 2016 except for the entries that participated in White Square.
