Winners 2016
On April 16 the winners of VIII International marketing and advertising festival White Square were announced! There are 768 entries participating in the contests of the festival. Representatives of 23 countries of the CIS and Europe took part in the festival.
The entries were judged by 5 international jury categories including holders of prestigious industrial awards, with experience of judging of the leading ad festivals around the world including Cannes Lions.
Creative agency of VIII «White Square» is TutkovBudkov, RUSSIA.
Creative agency of festival from Belarus is AIDA Pioneer Branding & Creative.
GRAND-PRIX
entry «OK GO — Upside Down & Inside Out #GravitysJustAHabit», agency TutkovBudkov, RUSSIA
CREATIVE
F. FILM
F1 TV
Short list
F1-01-01 entry «Social advertising “Tough 90’s"», series «One Nation. One Country. One Fate», agency Green Penguin Media, KAZAKHSTAN
F1-07-01, 02, 03, 04 series «To drink like to breathe», agency Kinograf, UKRAINE
3 place
F1-17 entry «Don Short», agency MILK, LITVA
F1-23 entry «Travel in Space», agency Fallon Prague, CZECH REPUBLIC
2 place
F1-11 entry «Mirror», agency PROVID, UKRAINE
1 place
F1-04 entry «Scotch cola», agency THINKMcCANN, UKRAINE
F2 ONLINE
Short list
F2-04 entry «Hedgehogs», agency Anybodyhome, RUSSIA
F2-08 entry «DINERO – Soleness», agency Shogo, RUSSIA
2 place
F2-10 entry «Pimp your house party», agency Havas Worldwide/MOST Creative Club, RUSSIA
1 place
F2-12 entry «OK GO — Upside Down & Inside Out #GravitysJustAHabit», agency TutkovBudkov, RUSSIA
F2-14 entry «Serious», agency MILK, LITHUANIA
P. PRESS
P1 PRESS
Short list
P1-17 entry «Pin-Point.», agency Geometry Global Ukraine, UKRAINE
3 place
P1-25-01, 02 series «Tartan Recipes», agency Saatchi & Saatchi Ukraine, UKRAINE
P1-31-01, 02, 03 series « Women"s Toys», agency Michurin, UKRAINE
2 place
P1-33-01, 02, 03 series «Enjoy your homemade food anywhere», agency PROVID, UKRAINE
1 place
P1-18-01, 02 series «No chance to meet», agency Geometry Global Ukraine, UKRAINE
R. RADIO
R1 RADIO
Short list
R1-03 entry «Tennis», agency Protein, RUSSIA
2 place
R1-08 entry «Starlings of War», agency PROVID, UKRAINE
O. OUTDOOR
O1 OUTDOOR
3 place
O1-01-02, 03 работы «Bamboo», «Waterfall» from series «Paint Brushes», agency Cheil Kazakhstan, KAZAKHSTAN
O1-26-01, 02, 03 series «Black Friday Veterans», agency Dada Creative, RUSSIA
2 place
O1-21-01, 02, 03 series «Enjoy your homemade food anywhere», agency PROVID, UKRAINE
BRANDING
BRAND & CORPORATE IDENTITY
B1 SIGN / LOGO
Short list
B1-17 entry «KRIVICHY», agency AIDA Pioneer Branding & Creative, BELARUS
3 place
B1-06 entry «Structure», agency BBDO Ukraine, UKRAINE
B1-07 entry «Faces», agency Arriba!, UKRAINE
1 place
B1-21 entry «Orchestra logo», agency McCann Vilnius, LITHUANIA
B2 SMALL-SCALE CORPORATE IDENTITY
3 place
B2-16 entry «Positive Film Festival», agency Saatchi & Saatchi Ukraine, UKRAINE
B2-23 entry «Beer library», agency McCann Vilnius, LITHUANIA
B3 CORPORATE IDENTITY, BRANDBOOK
Short list
B3-06 entry «Identity for loft-territory «Moscow Silk»», agency CreativePeople, RUSSIA
B3-09 entry «LIGHT SPACE », agency WEDESIGN, RUSSIA
B3-39 entry «POKOLENIE School », agency TutkovBudkov, RUSSIA
3 place
B3-15 entry «White Square Identity», agency AIDA Pioneer Branding & Creative, BELARUS
B3-32 entry «Chef House», agency AIDA Pioneer Branding & Creative, BELARUS
B3-42 entry «Corporate identity "Brothers Cheburashkini"», agency Ermolaev Bureau, RUSSIA
2 place
B3-46 entry «MOSCOW IDENTITY », agency Depot WPF, RUSSIA
B4 CALENDAR
3 place
B4-04 entry «Kaspersky Lab calendar», agency Thoughtshape, RUSSIA
B5 LEAFLET, POSTER, POSTCARD
Short list
B5-01 entry «It`s all in your hands», agency Geometry Global Ukraine, UKRAINE
B5-05 entry «Everything is easier when you're well trained», agency abracadabra, BELGIUM
B7 PROMO SOUVENIRS AND BUSINESS GIFTS
2 place
B7-02 entry «100 sheep of good sheep», agency AD Angels, ESTONIA
B10 DESIGN OF WEBSITES, CORPORATE PORTALS, ONLINE DIGITAL DESIGN, DESIGN OF MASS MEDIA
2 place
B10-04 entry «A heart that loves you. A brain that remembers you.», agency Smartica/Skykillers, UKRAINE
LABEL/PACKAGING
L1 LABEL / PACKAGING OF FOODSTUFFS
Short list
L1-39 entry «Packaging Design for dairy product family farm Cheburashkini Brothers "», agency Ermolaev Bureau, RUSSIA
2 place
L1-13 entry «Stella Artois Film Festival Edition», agency BBDO Ukraine, UKRAINE
L1-40 entry «SHOPPING LIST », agency Depot WPF, RUSSIA
1 place
L1-12 entry «Chernigivske Karaoke Cans», agency Proximity Ukraine, UKRAINE
L1-41 entry «KARAT», agency Depot WPF, RUSSIA
L3 INNOVATIVE, NON-STANDARD LABEL / PACKAGING
3 place
L3-01 entry «DOMILOVO », agency Getbrand, RUSSIA
L3-03 entry «Battery coffee», agency AIDA Pioneer Branding & Creative company, BELARUS
MARKETING
A. PROMO&ACTIVATIONS
A1 BEST USE OF PROMO&ACTIVATIONS
Short list
A1-04 entry «Barni's New Year Workshop», agency e:mg, RUSSIA
A1-08 entry «Save your manhood», agency AIDA Pioneer Branding & Creative, BELARUS
A2 PROMO CAMPAIGNS
3 place
A2-03 entry «Barni's New Year Workshop», agency e:mg, RUSSIA
A3 DIGITAL & SOCIAL
2 place
A3-02 entry «The Loud Challenge», agency Marvelous, RUSSIA
1 place
A3-04 entry «German Chocolate with Russian Feeling», agency ARK CONNECT, RUSSIA
A4 PROMO&ACTIVATIONS STRATEGY
2 place
A3-05 entry « Future Leaders League», agency AGAMA Digital Group (Liquid7), UKRAINE (transferred from A3 DIGITAL & SOCIAL)
A5 INTERGRATED PROMO CAMPAIGNS
3 place
A5-06 entry «Sleepyheads», agency MILK, LITHUANIA
A6 LOW-BUDGET PROJECTS
Short list
A6-01 entry «Yellow Leaves», agency FULL CONTACT, UKRAINE
3 place
A6-05 entry «German Chocolate with Russian Feeling», agency ARK CONNECT, RUSSIA
A7 SOCIALLY-ORIENTED PROJECTS
3 place
A7-06 entry «Save your manhood», agency AIDA Pioneer Branding & Creative, BELARUS
С. PR
C2 PR-КАМПАНИИ
1 place
C2-04 entry «Machine Washing Stereotypes», agency Talan Group, UKRAINE
C5 INTEGRATED PR CAMPAIGNS
3 place
C5-02 entry «Her name is Ukraine», agency GRAPE, UKRAINE
C5-04 entry «Ordinary people», agency Talan Group, UKRAINE
2 place
C5-03 entry «The Cure for Loneliness», agency Talan Group, UKRAINE
C5-06 entry «Ballantine’s Work&Rock Battle», agency Promo Interactive, RUSSIA
E. MARKETING EFFECTIVENESS
E4 MEDIA PROJECTS
Short list
E4-02 entry «Italian Compliment from Nescafe Espresso», agency Ailove, RUSSIA
E6 ONLINE CAMPAIGNS
Short list
E6-07 entry «Love song», agency Not Perfect Y&R | Minsk, BELARUS
2 place
E6-01 entry «Red Bull for G-Drive», agency Unite, RUSSIA
1 place
E6-08 entry «German Chocolate with Russian Feeling», agency ARK CONNECT, RUSSIA
H. DIRECT
H1 BEST USE OF DM TOOLS
1 place
H1-04 entry «WHAT A FAX?!», agency Tabasco, ESTONIA
H2 DM PROJECTS / CAMPAIGNS
Short list
H2-02 entry «The Cure for Loneliness», agency Talan Group, UKRAINE
1 place
I1-04 entry «MOSQUITO unisex», agency Tabasco, ESTONIA (transferred from I.INNOVATIONS)
H3 DIGITAL & SOCIAL
Short list
I1-06 entry «Festival Buddy», agency DDB Budapest, HUNGARY (transferred from I.INNOVATIONS)
K. INTEGRATED CAMPAIGNS
K2 MULTI CHANNEL CAMPAIGNS
Short list
K2-03 entry «Rexona Nepoteka», agency What if Semin, RUSSIA
K2-08 entry «THE MASTERPIECE OF THE ART OF BREWING CIDER», agency Imagine, ESTONIA
2 place
K2-14 entry «Don in Shorts», agency MILK, LITHUANIA
K4 ADVERTISING CAMPAIGNS WITH THE USE OF DIGITAL
3 place
K4-07 entry «Love song», agency Not Perfect Y&R | Minsk, BELARUS
K5 VIRAL CAMPAIGNS
1 place
K5-04 entry «German Chocolate with Russian Feeling», agency ARK CONNECT, RUSSIA
K7 CAMPAIGNS LAUNCHING BRAND/PRODUCT ON MARKET
3 place
K7-02 entry «A laughingly successful product launch», agency Satumaa Family Business, SWEDEN
K8 IMAGE CAMPAIGNS
Short list
K8-03 entry «The Cure for Loneliness», agency Talan Group, UKRAINE
3 place
K8-06 entry «Machine Washing Stereotypes », agency Talan Group, UKRAINE
K9 SOCIALLY-ORIENTED PROJECTS, CHARITY, NON-PROFIT PROJECTS
2 place
K9-03 entry «Ordinary people», agency AGAMA Digital Group, UKRAINE
M. MEDIA PROJECTS
M1 BEST USE OF MEDIA
Short list
M1-03 entry «Bushboards», agency Starcom Ukraine, UKRAINE
M6 GUERRILLA MARKETING
Short list
M6-02 entry «What a fax?!», agency Tabasco, ESTONIA
M7 NEW AND AMBIENT MEDIA
3 place
M7-03 entry «Voice of History», agency Dr.JUNG, RUSSIA
DIGITAL
D1 COMMERCIAL WEBSITES
Short list
D1-12 entry «Trading Culture», agency GRAPE, UKRAINE
2 place
D1-05 entry «Makhno Architects», agency Vintage, UKRAINE
D1-11 entry «Bad weather experts», agency Arriba!, UKRAINE
D2 NON-COMMERCIAL WEBSITES
Short list
D2-04 entry « No comments 2015», agency Beta Digital Production, RUSSIA
2 place
D2-02 entry «In Space We Trust», agency Ailove, RUSSIA
D7 ONLINEVIDEO
1 place
D7-14 entry «OK GO — Upside Down & Inside Out #GravitysJustAHabit», agency TutkovBudkov, RUSSIA
D8 DIGITAL CAMPAIGNS USING 1-2 TOOLS
Short list
D8-07 entry «Klinskoe campaign 2015/ Case study», agency Havas Worldwide/MOST Creative Club, RUSSIA
3 place
D8-04 entry «A laughingly successful product launch», agency Satumaa Family Business, SWEDEN
D9 SOCIAL MEDIA CAMPAIGNS
Short list
D9-06 entry «The Loud Challenge», agency Marvelous, RUSSIA
D10 VIRAL CAMPAIGNS
Short list
D7-01 entry «Red Bull for G-Drive», agency Unite, RUSSIA (transferred from D7 ONLINE VIDEO)
D11 INTEGRATED DIGITAL CAMPAIGNS
2 place
D11-03 entry «Her name is Ukraine», agency GRAPE, UKRAINE
MOBILE
G2 MOBILE APPS
3 place
G2-02 entry «Huggies Diary», agency ISD Group, UKRAINE
Special prize
D11-03 entry «Her name is Ukraine», agency GRAPE, UKRAINE
SOCIAL ADVERTISING
S1 PRINT
Short list
S1-03 entry «Mourning», agency Cheil Kazakhstan, KAZAKHSTAN
S1-16 entry «Selfie», agency AIDA Pioneer Branding & Creative, BELARUS
3 place
S1-39 entry «Save your manhood», agency AIDA Pioneer Branding & Creative, BELARUS
S2 VIDEO
Short list
S2-29 entry «Tale», agency Krique, RUSSIA
3 place
S2-26 entry «Stand-up», agency Newton, ESTONIA
S3 VIDEO
2 place
S3-02 entry «Starlings of War», agency PROVID, UKRAINE
1 place
S3-03-01, 02, 03, 04, 05 series « Be cultural!», agency Radio "Mir", BELARUS
S4 SOCIALLY-ORIENTED PROJECTS
Short list
S4-03 entry «Words Help», agency AdPro, UKRAINE
3 place
S4-04 entry «Voice of History», agency Dr.JUNG, RUSSIA
S2-35 entry «Signature of officials prevents the way », agency Ruport, RUSSIA (transferred from S2 VIDEO)
1 place
S4-31 entry «Nation on Trial», agency MILK, LITHUANIA
Special prize
“Creative that brought a global issue into a country wide discussion that moved hearts and minds”
S4-31 entry «Nation on Trial», agency MILK, LITHUANIA
YOUNG CREATORS
3 place
Team CRAFT:
Dmitriy Zaulichniy, Stanislav voronevskiy
2 place
Pavel Fomin, Anastasiya Kalitko
1 place
Team 1+1:
Miroslav Stroganov, Darina Rizhko
Prize «Forbravery»
Alexey Sosnitskiy, Arseniy Kugeiko
MASSMEDIAPRIZE
1 place
entry «OK GO — Upside Down & Inside Out #GravitysJustAHabit», agency TutkovBudkov, RUSSIA
entry «Social video "Belarus the place to live"», agency "Smart Cinema Production", BELARUS
entry «Touchdown», team Kapelevich/Timoshin/Voronetskiy, BELARUS
Special prizes
entries « Be cultural_4_BELARUS 2016», «Be cultural_5_BELARUS 2016», series «Be cultural!», company Radio "Mir", BELARUS
series of entries «Taste of the Belarusian language», company BelVneshReklama, BELARUS
All the entries participating in VIII White Square can be viewed here.
OUR SINCERE CONGRATULATIONS TO THE WINNERS!
