14-16 APRIL 2016 MINSK, BELARUS
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Winners 2016

On April 16 the winners of VIII International marketing and advertising festival White Square were announced! There are 768 entries participating in the contests of the festival. Representatives of 23 countries of the CIS and Europe took part in the festival.

The entries were judged by 5 international jury categories including holders of prestigious industrial awards, with experience of judging of the leading ad festivals around the world including Cannes Lions.  

 

Creative agency of VIII «White Square» is TutkovBudkov, RUSSIA.

Creative agency of festival from Belarus is AIDA Pioneer Branding & Creative.

 

GRAND-PRIX        

entry «OK GO — Upside Down & Inside Out #GravitysJustAHabit», agency TutkovBudkov, RUSSIA

 

 

CREATIVE

F. FILM

F1 TV

Short list

F1-01-01 entry «Social advertising “Tough 90’s"», series «One Nation. One Country. One Fate», agency Green Penguin Media, KAZAKHSTAN

F1-07-01, 02, 03, 04 series «To drink like to breathe», agency Kinograf, UKRAINE

3 place

F1-17 entry «Don Short», agency MILK, LITVA

F1-23 entry «Travel in Space», agency Fallon Prague, CZECH REPUBLIC

2 place

F1-11 entry «Mirror», agency PROVID, UKRAINE

1 place

F1-04 entry «Scotch cola», agency THINKMcCANN, UKRAINE

 

F2 ONLINE

Short list

F2-04 entry «Hedgehogs», agency Anybodyhome, RUSSIA

F2-08 entry «DINERO – Soleness», agency Shogo, RUSSIA

2 place

F2-10 entry «Pimp your house party», agency Havas Worldwide/MOST Creative Club, RUSSIA

1 place

F2-12 entry «OK GO — Upside Down & Inside Out #GravitysJustAHabit», agency TutkovBudkov, RUSSIA

F2-14 entry «Serious», agency MILK, LITHUANIA

 

P. PRESS

P1 PRESS

Short list

P1-17 entry «Pin-Point.», agency Geometry Global Ukraine, UKRAINE

3 place

P1-25-01, 02 series «Tartan Recipes», agency Saatchi & Saatchi Ukraine, UKRAINE

P1-31-01, 02, 03 series « Women"s Toys», agency Michurin, UKRAINE

2 place

P1-33-01, 02, 03 series «Enjoy your homemade food anywhere», agency PROVID, UKRAINE

1 place

P1-18-01, 02 series «No chance to meet», agency Geometry Global Ukraine, UKRAINE

 

R. RADIO

R1 RADIO

Short list

R1-03 entry «Tennis», agency Protein, RUSSIA

2 place

R1-08 entry «Starlings of War», agency PROVID, UKRAINE

 

O. OUTDOOR

O1 OUTDOOR

3 place

O1-01-02, 03 работы «Bamboo», «Waterfall» from series «Paint Brushes», agency Cheil Kazakhstan, KAZAKHSTAN

O1-26-01, 02, 03 series «Black Friday Veterans», agency Dada Creative, RUSSIA

2 place

O1-21-01, 02, 03 series «Enjoy your homemade food anywhere», agency PROVID, UKRAINE

 

 

BRANDING

BRAND & CORPORATE IDENTITY

B1 SIGN / LOGO

Short list

B1-17 entry «KRIVICHY», agency AIDA Pioneer Branding & Creative, BELARUS

3 place

B1-06 entry «Structure», agency BBDO Ukraine, UKRAINE

B1-07 entry «Faces», agency Arriba!, UKRAINE

1 place

B1-21 entry «Orchestra logo», agency McCann Vilnius, LITHUANIA

 

B2 SMALL-SCALE CORPORATE IDENTITY

3 place

B2-16 entry «Positive Film Festival», agency Saatchi & Saatchi Ukraine, UKRAINE

B2-23 entry «Beer library», agency McCann Vilnius, LITHUANIA

 

B3 CORPORATE IDENTITY, BRANDBOOK

Short list

B3-06 entry «Identity for loft-territory «Moscow Silk»», agency CreativePeople, RUSSIA

B3-09 entry «LIGHT SPACE », agency WEDESIGN, RUSSIA

B3-39 entry «POKOLENIE School », agency TutkovBudkov, RUSSIA

3 place

B3-15 entry «White Square Identity», agency AIDA Pioneer Branding & Creative, BELARUS

B3-32 entry «Chef House», agency AIDA Pioneer Branding & Creative, BELARUS

B3-42 entry «Corporate identity "Brothers Cheburashkini"», agency Ermolaev Bureau, RUSSIA

2 place

B3-46 entry «MOSCOW IDENTITY », agency Depot WPF, RUSSIA

 

B4 CALENDAR

3 place

B4-04 entry «Kaspersky Lab calendar», agency Thoughtshape, RUSSIA

 

B5 LEAFLET, POSTER, POSTCARD

Short list

B5-01 entry «It`s all in your hands», agency Geometry Global Ukraine, UKRAINE

B5-05 entry «Everything is easier when you're well trained», agency abracadabra, BELGIUM

 

B7 PROMO SOUVENIRS AND BUSINESS GIFTS

2 place

B7-02 entry «100 sheep of good sheep», agency AD Angels, ESTONIA

 

B10 DESIGN OF WEBSITES, CORPORATE PORTALS, ONLINE DIGITAL DESIGN, DESIGN OF MASS MEDIA

2 place

B10-04 entry «A heart that loves you. A brain that remembers you.», agency Smartica/Skykillers, UKRAINE

 

LABEL/PACKAGING

L1 LABEL / PACKAGING OF FOODSTUFFS

Short list

L1-39 entry «Packaging Design for dairy product family farm Cheburashkini Brothers "», agency Ermolaev Bureau, RUSSIA

2 place

L1-13 entry «Stella Artois Film Festival Edition», agency BBDO Ukraine, UKRAINE

L1-40 entry «SHOPPING LIST », agency Depot WPF, RUSSIA

1 place

L1-12 entry «Chernigivske Karaoke Cans», agency Proximity Ukraine, UKRAINE

L1-41 entry «KARAT», agency Depot WPF, RUSSIA

 

L3 INNOVATIVE, NON-STANDARD LABEL / PACKAGING

3 place

L3-01 entry «DOMILOVO », agency Getbrand, RUSSIA

L3-03 entry «Battery coffee», agency AIDA Pioneer Branding & Creative company, BELARUS

 

 

MARKETING

A. PROMO&ACTIVATIONS

A1 BEST USE OF PROMO&ACTIVATIONS

Short list

A1-04 entry «Barni's New Year Workshop», agency e:mg, RUSSIA

A1-08 entry «Save your manhood», agency AIDA Pioneer Branding & Creative, BELARUS

 

A2 PROMO CAMPAIGNS

3 place

A2-03 entry «Barni's New Year Workshop», agency e:mg, RUSSIA

 

A3 DIGITAL & SOCIAL

2 place

A3-02 entry «The Loud Challenge», agency Marvelous, RUSSIA

1 place

A3-04 entry «German Chocolate with Russian Feeling», agency ARK CONNECT, RUSSIA

 

A4 PROMO&ACTIVATIONS STRATEGY

2 place

A3-05 entry « Future Leaders League», agency AGAMA Digital Group (Liquid7), UKRAINE (transferred from A3 DIGITAL & SOCIAL)

 

A5 INTERGRATED PROMO CAMPAIGNS

3 place

A5-06 entry «Sleepyheads», agency MILK, LITHUANIA

 

A6 LOW-BUDGET PROJECTS

Short list

A6-01 entry «Yellow Leaves», agency FULL CONTACT, UKRAINE

3 place

A6-05 entry «German Chocolate with Russian Feeling», agency ARK CONNECT, RUSSIA

 

A7 SOCIALLY-ORIENTED PROJECTS

3 place

A7-06 entry «Save your manhood», agency AIDA Pioneer Branding & Creative, BELARUS

 

С. PR

C2 PR-КАМПАНИИ

1 place

C2-04 entry «Machine Washing Stereotypes», agency Talan Group, UKRAINE

 

C5 INTEGRATED PR CAMPAIGNS

3 place

C5-02 entry «Her name is Ukraine», agency GRAPE, UKRAINE

C5-04 entry «Ordinary people», agency Talan Group, UKRAINE

2 place

C5-03 entry «The Cure for Loneliness», agency Talan Group, UKRAINE

C5-06 entry «Ballantine’s Work&Rock Battle», agency Promo Interactive, RUSSIA

 

E. MARKETING EFFECTIVENESS

E4 MEDIA PROJECTS

Short list

E4-02 entry «Italian Compliment from Nescafe Espresso», agency Ailove, RUSSIA

 

E6 ONLINE CAMPAIGNS

Short list

E6-07 entry «Love song», agency Not Perfect Y&R | Minsk, BELARUS

2 place

E6-01 entry «Red Bull for G-Drive», agency Unite, RUSSIA

1 place

E6-08 entry «German Chocolate with Russian Feeling», agency ARK CONNECT, RUSSIA

 

H. DIRECT

H1 BEST USE OF DM TOOLS

1 place

H1-04 entry «WHAT A FAX?!», agency Tabasco, ESTONIA

 

H2 DM PROJECTS / CAMPAIGNS

Short list

H2-02 entry «The Cure for Loneliness», agency Talan Group, UKRAINE

1 place

I1-04 entry «MOSQUITO unisex», agency Tabasco, ESTONIA (transferred from I.INNOVATIONS)

 

H3 DIGITAL & SOCIAL

Short list

I1-06 entry «Festival Buddy», agency DDB Budapest, HUNGARY (transferred from I.INNOVATIONS)

 

K. INTEGRATED CAMPAIGNS

K2 MULTI CHANNEL CAMPAIGNS

Short list

K2-03 entry «Rexona Nepoteka», agency What if Semin, RUSSIA

K2-08 entry «THE MASTERPIECE OF THE ART OF BREWING CIDER», agency Imagine, ESTONIA

2 place

K2-14 entry «Don in Shorts», agency MILK, LITHUANIA

 

K4 ADVERTISING CAMPAIGNS WITH THE USE OF DIGITAL

3 place

K4-07 entry «Love song», agency Not Perfect Y&R | Minsk, BELARUS

 

K5 VIRAL CAMPAIGNS

1 place

K5-04 entry «German Chocolate with Russian Feeling», agency ARK CONNECT, RUSSIA

 

K7 CAMPAIGNS LAUNCHING BRAND/PRODUCT ON MARKET

3 place

K7-02 entry «A laughingly successful product launch», agency Satumaa Family Business, SWEDEN

 

K8 IMAGE CAMPAIGNS

Short list

K8-03 entry «The Cure for Loneliness», agency Talan Group, UKRAINE

3 place

K8-06 entry «Machine Washing Stereotypes », agency Talan Group, UKRAINE

 

K9 SOCIALLY-ORIENTED PROJECTS, CHARITY, NON-PROFIT PROJECTS

2 place

K9-03 entry «Ordinary people», agency AGAMA Digital Group, UKRAINE

 

M. MEDIA PROJECTS

M1 BEST USE OF MEDIA

Short list

M1-03 entry «Bushboards», agency Starcom Ukraine, UKRAINE

 

M6 GUERRILLA MARKETING

Short list

M6-02 entry «What a fax?!», agency Tabasco, ESTONIA

 

M7 NEW AND AMBIENT MEDIA

3 place

M7-03 entry «Voice of History», agency Dr.JUNG, RUSSIA

 

 

DIGITAL

D1 COMMERCIAL WEBSITES

Short list

D1-12 entry «Trading Culture», agency GRAPE, UKRAINE

2 place

D1-05 entry «Makhno Architects», agency Vintage, UKRAINE

D1-11 entry «Bad weather experts», agency Arriba!, UKRAINE

 

D2 NON-COMMERCIAL WEBSITES

Short list

D2-04 entry « No comments 2015», agency Beta Digital Production, RUSSIA

2 place

D2-02 entry «In Space We Trust», agency Ailove, RUSSIA

 

D7 ONLINEVIDEO

1 place

D7-14 entry «OK GO — Upside Down & Inside Out #GravitysJustAHabit», agency TutkovBudkov, RUSSIA

 

D8 DIGITAL CAMPAIGNS USING 1-2 TOOLS

Short list

D8-07 entry «Klinskoe campaign 2015/ Case study», agency Havas Worldwide/MOST Creative Club, RUSSIA

3 place

D8-04 entry «A laughingly successful product launch», agency Satumaa Family Business, SWEDEN

 

D9 SOCIAL MEDIA CAMPAIGNS

Short list

D9-06 entry «The Loud Challenge», agency Marvelous, RUSSIA

 

D10 VIRAL CAMPAIGNS

Short list

D7-01 entry «Red Bull for G-Drive», agency Unite, RUSSIA (transferred from D7 ONLINE VIDEO)

 

D11 INTEGRATED DIGITAL CAMPAIGNS

2 place

D11-03 entry «Her name is Ukraine», agency GRAPE, UKRAINE

 

MOBILE

G2 MOBILE APPS

3 place

G2-02 entry «Huggies Diary», agency ISD Group, UKRAINE

 

Special prize

D11-03 entry «Her name is Ukraine», agency GRAPE, UKRAINE

 

 

SOCIAL ADVERTISING

S1 PRINT

Short list

S1-03 entry «Mourning», agency Cheil Kazakhstan, KAZAKHSTAN

S1-16 entry «Selfie», agency AIDA Pioneer Branding & Creative, BELARUS

3 place

S1-39 entry «Save your manhood», agency AIDA Pioneer Branding & Creative, BELARUS

 

S2 VIDEO

Short list

S2-29 entry «Tale», agency Krique, RUSSIA

3 place

S2-26 entry «Stand-up», agency Newton, ESTONIA

 

S3 VIDEO

2 place

S3-02 entry «Starlings of War», agency PROVID, UKRAINE

1 place

S3-03-01, 02, 03, 04, 05 series « Be cultural!», agency Radio "Mir", BELARUS

 

S4 SOCIALLY-ORIENTED PROJECTS

Short list

S4-03 entry «Words Help», agency AdPro, UKRAINE

3 place

S4-04 entry «Voice of History», agency Dr.JUNG, RUSSIA

S2-35 entry «Signature of officials prevents the way », agency Ruport, RUSSIA (transferred from S2 VIDEO)

1 place

S4-31 entry «Nation on Trial», agency MILK, LITHUANIA

 

Special prize

“Creative that brought a global issue into a country wide discussion that moved hearts and minds”

S4-31 entry «Nation on Trial», agency MILK, LITHUANIA

 

YOUNG CREATORS

3 place      

Team CRAFT:

Dmitriy Zaulichniy, Stanislav voronevskiy

2 place      

Pavel Fomin, Anastasiya Kalitko

 

1 place      

Team 1+1:

Miroslav Stroganov, Darina Rizhko

 

Prize «Forbravery»    

Alexey Sosnitskiy, Arseniy Kugeiko

 

MASSMEDIAPRIZE

1 place

entry «OK GO — Upside Down & Inside Out #GravitysJustAHabit», agency TutkovBudkov, RUSSIA

entry «Social video "Belarus the place to live"», agency "Smart Cinema Production", BELARUS

entry «Touchdown», team Kapelevich/Timoshin/Voronetskiy, BELARUS

 

Special prizes

entries « Be cultural_4_BELARUS 2016», «Be cultural_5_BELARUS 2016», series «Be cultural!», company Radio "Mir", BELARUS

series of entries «Taste of the Belarusian language», company BelVneshReklama, BELARUS

 

All the entries participating in VIII White Square can be viewed here.

 

OUR SINCERE CONGRATULATIONS TO THE WINNERS!